TikTok’s search evolution

In: Internet/tech

20 Mar 2024

2 in 5 Americans use TikTok as a search engine.

Nearly 1 in 10 Gen Zers are more likely to rely on TikTok than Google as a search engine.

More than half of business owners (54%) use TikTok to promote their business, posting an average of 9 times per month.

1 in 4 small business owners use TikTok influencers for product sales or promotions.

Source: Adobe

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