This has been making the rounds lately. I find it as interesting to look at the minimalist design inherent in modern logos as the ownership concentrations.
Its actually a joint venture. Coca Cola does the production and distribution, IIRC. I used to work at a Coke-sponsored facility and we literally got all the coke products we could drink, including Nestea, of which I was a big fan.
Great! Thanks for sharing! Does anyone have a similar one for the cosmetics / personal care industry? If so please email me: lisanne@kgsglobal.com Thanks!
6 Responses to The Illusion of Choice
Tim
April 29th, 2012 at 11:36
Nestea belongs to Nestlé, not Coca Cola
Nick
April 29th, 2012 at 12:27
Its actually a joint venture. Coca Cola does the production and distribution, IIRC. I used to work at a Coke-sponsored facility and we literally got all the coke products we could drink, including Nestea, of which I was a big fan.
Joe
May 4th, 2012 at 23:17
No longer with Coke. The licensing deal recently ended and it’s back with Nestle now.
Lisanne
May 10th, 2012 at 02:52
Great! Thanks for sharing!
Does anyone have a similar one for the cosmetics / personal care industry?
If so please email me: lisanne@kgsglobal.com
Thanks!
Ben
May 14th, 2012 at 05:49
Why does A&W show up both under Kraft and PepsiCo?
DB
May 17th, 2012 at 09:59
A&W under Kraft is the drink while A&W under PepsiCo is the restaurant chain.