The Illusion of Choice
26 Apr 2012This has been making the rounds lately. I find it as interesting to look at the minimalist design inherent in modern logos as the ownership concentrations.
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6 Responses to The Illusion of Choice
Tim
April 29th, 2012 at 11:36 am
Nestea belongs to Nestlé, not Coca Cola
Nick
April 29th, 2012 at 12:27 pm
Its actually a joint venture. Coca Cola does the production and distribution, IIRC. I used to work at a Coke-sponsored facility and we literally got all the coke products we could drink, including Nestea, of which I was a big fan.
Joe
May 4th, 2012 at 11:17 pm
No longer with Coke. The licensing deal recently ended and it’s back with Nestle now.
Lisanne
May 10th, 2012 at 2:52 am
Great! Thanks for sharing!
Does anyone have a similar one for the cosmetics / personal care industry?
If so please email me: lisanne@kgsglobal.com
Thanks!
Ben
May 14th, 2012 at 5:49 am
Why does A&W show up both under Kraft and PepsiCo?
DB
May 17th, 2012 at 9:59 am
A&W under Kraft is the drink while A&W under PepsiCo is the restaurant chain.