Car Color Preferences

In: Culture

7 Jul 2011

I’ve never understood why car colors are so boring. Here’s a related article from Road and Track.

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More detail on just North America (the #’s vary because they are from different years)

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(related Dupont report)

1 Response to Car Color Preferences

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siobhan R

July 9th, 2011 at 12:26 am

My dad was a designer at Ford, and color specialist for a number of years. One thing I learned from him was that people liked the color green more than they like the name green. So they’d give cars a green color option, but name it something like seafoam or sage or teal. You could call cars sky blue or sunshine yellow or fire red, but green was verboten.

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