Rosiesays sent me a timeline mapping out one day of her media exposure. Searching the internets, it turns out that brand mapping was a big meme a few years ago — there’s even an website to help you keep track. I think I deliberately block out most of the advertising I am exposed to, but I’m sure its all swishing around somewhere in my subconscious.

Do you want to see what brands have been successfully seared into our brains?  Brand Tags crowd-sourced traditional brand research by asking people to type one word in response to seeing a brand logo, then creating a word cloud based on the results. Here are Costco, Whole Foods, and Cirque du Soleil: