I recently went to the eastern shore of Maryland and came across this awesome bank logo on the outside wall of a bank. It made me want to walk in and give them my money. and other people’s money. and sacrifice some children in their name.
Now let’s compare it to citibank’s logo, which only succeeds in evoking slightly positive associations for a series of tween magazines that I will never read:
I am a huge fan of simple and memorable. but I think branding has overtaken design – companies just pick something catchy and throw it in peoples faces over and over until it becomes “them”. It’s important sometimes to remember a time when a logo actually evoked real emotions. Look at the font selection. Look at the kerning. Look at the stone they chose for the outside wall of the bank as a background, that has aged beautifully over the years. Look at the bird. It’s a real sculpture with depth, shadows, and gravitas. I mean, wow, it’s just stunning.
Ok, now everyone can chime in with pithy observations about how this would look terrible on a webpage banner, or how it makes them think of nazis.
I’m loving Weather Underground’s forecast data layout nowadays. Clear icons combined with layered charts. When something is done well, it seems so simple. **Muah**
I usually hate these kinds of infographics, but this one does summarize some basic guidelines. Of course, the main reason to learn the rules is so you can break them at the appropriate times. By the way, are these long tall infographics taught in high school or “social media 101″ now or something? I get emailed 5-10 of these a day. Bizarre. Anyways, if you have some need for them, there’s a large collection over at Pinfographics.
It’s important to know the difference between correlation and causation when using charts. Duh. Below is a good example of why.
I like it. It never occurred to me to use colored lines to differentiate rising and falling values in this type of chart. I would suggest sorting by the change instead of the most recent observation, but I suppose it would depend on the point you were trying to make.
While we’re talking about logos… do you agree with these color categories? Some of these brands are quite old. What came first, the color or the emotion?
Some fascinating stuff in here. (And yes, I know these aren’t charts, but I like to also post on interesting graphic design issues.) (via)
I have no idea why I never noticed the 31 before. it’s pretty obvious.
Want more? Google “hidden logos”.
How does your brain process visual information and relationships? Read this article to begin to understand it.
Here’s a related article on the topic by Stephen Few that you might find interesting.
Great video describing some of the technologies that go into making the live coverage meaningful. (via TechCrunch)
All by the same company that brings you those first down lines, strike zones, and nascar labels.
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