Yahoo labs examined over 40 million likes on 45 different news/blog sites to see what people are interested in. The most popular article: “Why Chinese Mothers are Superior”; “New Zodiac Signs” was #2. Yes, this means our civilization is doomed, but in the meantime there are some interesting findings about articles’ social popularity and lifespans, and recommendations for more efficient social marketing (barf). Below are word clouds for the New York Times and Engadget – colors indicate how many likes the word received, size indicates how many articles the word appeared in. They have similar clouds for 27 different sites. (via Data Pointed)
Chart of average article social lifespans:
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